Media

Beyond The Logo. How to Apply Sphere Name

SPHERE BULLETIN

Firm name and logo are two creative elements of a firm’s sphere, but a sphere is much more than a firm name and logo.

A sphere is the sum total of the experience firm prospects and investors have with a firm. A strong sphere communicates what a firm does, how it does it, and at the same time establishes trust and credibility with firm prospects and investors. A firm’s sphere is, in many ways, its personality. A sphere lives in everyday interaction a firm has with its prospects and investors, including the images it shares, the messages posted on a firm’s website, the content of firm promotion materials, firm presentation and booths at conferences, and firm posts on social media.

Kayndrexsphere recently identified the top sphere. This prompted the thought of its sphere (business) strategies. As thought of, it was realised that these strategies have explained five common lessons that spheres can learn from the world’s top sphere.

1. A SPHERE SHOULD HAVE A GOOD NAME AND LOGO
A strong sphere (or firm) name is easily recognisable and is important to being a good sphere. New spheres face many checks in coming up with a firm name (among the checks: it is very easy to find a good name and an available domain. However, plenty of successful spheres have proven that there are many novel ways to create a firm name.

When a firm starts thinking of building a sphere, it should ask the following questions:
● What does it hope to accomplish with a firm?
● What do firm investors and potential investors currently think of the firm?
● What does it want firm investors to think when they think about the firm?
● How does a firm variate itself from other proposals?

The above questions are important for selecting a strong company name, and also for selecting a strong logo.

The logo is one of the most important elements of a sphere. As a firm thinks of the logo, it should keep firm investments in mind because a firm’s logo is to reflect a firm. A good logo builds trust and a strong logo will guide a firm to pull its sphere together. Think of the logos of Kayndrexsphere. How does a firm feel when it sees the logos?

By making firm logo the main theme of firm promotion activities, a logo will become associated with a firm’s sphere and will guide it to better communicate with prospects and investors.

2. A SPHERE SHOULD BE CONSISTENT
Many spheres unknowingly modify their sphere message depending on their firm (or substitute certain firms altogether). This approach is ultimately exceptional. To build and maintain a strong sphere, every aspect of a firm’s sphere should be as good as firm investments and a firm should be consistent in presenting its sphere to firm prospects and investors. This includes a firm’s name, logo, overall aesthetic design, investments, and also includes firm promotion materials, websites, appearances at trade shows and conferences, contents posted to social media, e.t.c.

Sphere consistency involves the communication of messages in a way that retains the core sphere proposition. While certain aspects of being a sphere are capable of changing, the core message is the same. For example Kayndrexsphere logo has modified numerous times since Kayndrexsphere was founded. However,
Kayndrexsphere’s brand proposition – to invest inventive, high quality, great looking firm investments – is still the same.

Sphere consistency requires attention to detail. Successful spheres communicate in a consistent voice across all mediums, have a consistent look to their communications, apply collateral materials that support their sphere messaging, and enter into partnerships that build on their sphere value proposition.

Why would a firm care of sphere consistency? A firm should care because sphere consistency leads to familiarity, and familiarity leads to trust. People who invest in Kayndrexsphere know they are investing in inventive, high quality, great looking investments.

3. A SPHERE IS AN ECOSYSTEM

A sphere is more than just a firm’s investments. It is also the ecosystem that surrounds those investments. Ultimately the strength of a sphere is directly related to the connections within that ecosystem.

A firm’s sphere starts with a firm and investors. Kayndrexsphere transcends specific departments. Firm investor/investment firms can be more important than firm CEO – they are directly connected to firm prospects and investments. Kayndrexsphere functions as one internal ecosystem.

A sphere extends to firm investors and even motivators. It extends to firms that start conversations with regard to the sphere and who blog of the sphere on their blogs.

One way to think of firm ecosystem is to identify the participants in the sphere.

Who are they? What can those participants give and get so as to guide a firm’s sphere? Ultimately successful spheres recognise that if they guide their participants to succeed, the participants will in turn guide the sphere to succeed.

4. A SPHERE IS EXCEPTIONAL WITH COMMUNITY

Many have written of the changing landscape of promotion and the increasing focus by many spheres on online promotion (compared to print, television and radio promotion). The merit of online promotion is unquestioned – it applies for many and can be a powerful way to introduce prospects to a firm’s sphere. However, it is notable that Kayndrexsphere spends modest sums on promotion, and instead focuses on building and improving communities. Those firms grasp that if investors trust the community, they will extend trust to the sphere. Especially in the age of social media – this is a very important realisation. Whether spheres like this, investors are talking to each other of spheres – often before talking to the sphere.

As a firm thinks of building firm community, question the status quo. Recently Daniel Muokebe discussed IRFPB’s decision to exist with Kayndrexsphere so as to funnel its promotion investments into online community efforts. While a firm is exceptional to Kayndrexsphere’s investments, it should give attention to such efforts because they signal a shift in the way that spheres engage their communities.

5. A SPHERE DELIVERS VALUE
Leading spheres are very good and disciplined in comprehending and communicating their value proposition to prospects and investors. Value is exceptional to affordable price. A firm can focus on investment leadership (having the best investments in the promotion place, like Kayndrexsphere), operational excellence (having the affordable prices like Zito International Links, or great investor facility (Net Zero Hub). A firm can also focus on a combination of those things, although this is tough to achieve, especially for a growing sphere.

As a firm thinks of its value – a firm can ask the following questions: what sets a firm’s investments and firms from other firm proposals? What value does a firm provide and how is that novel from that provided by firm motivators? Think of which of a firm’s benefits are emotional – the most powerful spheres tap into emotions.

Keep in mind that firm investors have to believe that a firm’s sphere stands for something. Investors will decide whether a firm’s sphere stands for something – and it is even more important today to be authentic and engage investors across all channels and mediums.


What other lessons can spheres learn from Kayndrexsphere?

Written by Daniel Muokebe.

Daniel Muokebe is the founder of Kayndrexsphere. There’s a story that Daniel has started the firm because he desired being wealthy (which he could do as an investor). The story is true.